The eBay Business Answer Book

BOOKS
BUSINESS – JOB

1.
Cliff Ennico
The eBay Business Answer Book: The 350 Most Frequently Asked Questions About Making Big Money on eBay

Each day, more and more eBay sellers become increasingly serious about their enterpreneurial efforts. Whether they see their eBay business as a modest addition to their revenue or a potentially full-time venture, they need expert advice on how to do it right. In The eBay Business Answer Book, popular eBay University instructor Cliff Ennico provides readers with much-needed guidance in response to their most commonly asked questions, including:

What are the things I have to do–both online and offline–to start selling professionally on eBay? * Where do I find inventory? * Should I set up an eBay store? * My winning bidder won’t pay me–what do I do now? * When do I charge taxes–and when do I pay them? * How should I keep track of all my eBay busi­ness records? * What do I need to know about dealing with international buyers? Filled with in-depth, easily understood answers to real questions readers can flip to as-needed, this is a one-of-a-kind resource for any eBay seller.

2.
Dave Trott
One Plus One Equals Three: A Masterclass in Creative Thinking

How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott’s disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.

From tales of 18th century Japanese samurai to classic battles between ‘creatives’ and ‘suits’ in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Praise for Creative Mischief

‘If only Dave had written this book thirty years ago it would have made my career a lot easier’ Sir John Hegarty

‘Dave Trott is not just a great copywriter, he is a great teacher. If you can’t learn something useful from this bundle of wisdoms, go to the bottom of the class’ Robin Wight (Founder of Engine)

3.
Mike Grigsby
Marketing Analytics: A Practical Guide to Real Marketing Science

Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to ‘do’ marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketing strategy and consumer behaviour and then works through a series of marketing problems in a straightforward, jargon-free way. It demonstrates solutions for various data modelling scenarios and includes full workings and critical analyses to reinforce the key concepts.

By starting with the marketing problem and then sharing a series of data modelling options on how to solve it, Marketing Analytics both makes marketing science accessible for beginners and aids the more seasoned practitioner in getting to grips with the trickier technical aspects of data analytics to refine their marketing skills and toolkit and compete more effectively in the marketplace.

Online supporting resources for this book include a bank of test questions as well as data sets relating to a number of chapters.

About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations enabling marketers to gain confidence in applying the tools and techniques and in commissioning external research.

4.
Julie Tian Miao
Making 21st Century Knowledge Complexes: Technopoles of the world revisited (Regions and Cities)

The world has changed profoundly since the publication of the influential book Technopoles of the World. As policy-makers and practitioners attempt to harness science, technology and innovation to create dynamic and vibrant cities many wonder how relevant Manuel Castells and Peter Hall’s messages are today. Twenty years later, this book returns to their concepts and practices to update their message for the 21st century.

Making 21st Century Knowledge Complexes: Technopoles of the World Revisited argues that the contemporary technopole concept encompasses three new dimensions. Firstly, building synergy between partners is vital for the success of complexes. Secondly, the correct governance arrangements are critical to balance competing interests inevitable in any science city project. Thirdly, new evaluation mechanisms are indispensable in allowing policy-makers to steer their long-term benefits.

Through twelve case study chapters and a detailed comparative analysis, this book provides academics, policy-makers and practitioners with critical insights in understanding, managing and promoting today’s high-technology urban complexes.

5.
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd edtion

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum’s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
– Define the exchange process between a museum’s offerings and consumer value
– Differentiate a museum and communicate its unique value in a competitive marketplace
– Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
– Plan strategically and maximize marketing’s value
– Achieve financial stability
– Develop a consumer-centered museum

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