ECONOMICS, BUSINESS AND FINANCES
Charles P. Kindleberger, Robert Z., Aliber
Manias, Panics and Crashes: A History of Financial Crises, 6th Edition
Selected as one of the best investment books of all time by the Financial Times, Manias, Panics and Crashes puts the turbulence of the financial world in perspective. Here is a vivid and entertaining account of how reckless decisions and a poor handling of money have led to financial explosions over the centuries. Covering topics such as the history and anatomy of crises, speculative manias, and the lender of last resort, this book has been hailed as “a true classic . . . both timely and timeless.” In this new, updated sixth edition, Kindleberger and Aliber expand upon the ideas presented in the previous edition to bring the history of the financial crisis up-to-date. It now includes two new chapters that provide an in-depth analysis of the causes, consequences and policy responses to the first global crisis of the 21st century, the Financial Crisis of 2007-2008. In addition, these new chapters also cover significant crises of the last fifteen years. The authors offer valuable lessons that will allow the reader to successfully navigate the financial crises of today and ones that lie ahead.
Investing in a Post-Enron World
The collapse of Enron-one of the most costly bankruptcy cases in history-has led millions of investors to question the safety of their portfolios and retirement plans. Investing in a Post-Enron World gives wary investors the tools they need to determine the safety of any investment and outlines a step-by-step program for ensuring that their portfolios are shielded from sudden disasters.
J. Dennis Jean-Jacques
The 5 Keys to Value Investing
As an investor, you don’t buy stocks; you buy companies. The Five Key Steps to Value Investing shows you how to ensure that the company you’re investing in is solid and wellmanaged and, most important of all, worth more than you are paying.
Sean V. Bradley
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you’re not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You’ll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google’s language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.
The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.
Understand how search engines return results
Design an effective, all-encompassing SEO strategy
Create the content that gets page views and improves rank
Optimize social media and video as part of an overall SEO plan
The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.
Guiping Lin, Wei Wei, Wuxiang Zhu
The Principle of Profit Models
This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived that model.