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THE LITTLE BLUE BOOK

1.
George Lakoff, Elisabeth Wehling
The Little Blue Book: The Essential Guide to Thinking and Talking Democratic

Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

2.
Julie Ganz
The Little Blue Book of Travel Wisdom

From the early explorers to space travelers and holiday jetsetters, those in transit have acknowledged both the benefits and downsides of life on the go. The Little Blue Book of Travel Wisdom is a collection of these musings on travel, be it for research purposes, business, or vacation, via a plane, a bus, or a train. Just some of the figures cited in the book include:

• Robert Frost
• Mark Twain
• Maya Angelou
• Pat Conroy
• Rick Steves
• Ivanka Trump
• John Steinbeck
• Angelina Jolie
• Oscar Wilde
• Michael Crichton
• Jerry Seinfeld
• Clay Aiken
• And so many more!

3.
Paul Kurnit and Steve Lance
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

What’s the solution? According to Paul Kurnit and Steve Lance, it’s not about copying someone else’s cookie-cutter plan, or retreading your own plan from years past. There’s a far more effective option: harnessing the company’s own internal brain trust to create something fresh and perfectly tailored.

The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.

Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.


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