Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, … that Can be Applied Now
Who should you follow? How many people should you follow? How often should you tweet?
Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to Local Business Marketing
Google AdWords looks easy but proves to be hard. Local business marketing is tough because owners are besieged with phone calls, reps and solicitations promising “first page on Google,” “Facebook traffic,” “Social Media expertise” and myriads of advertising opportunities.
And most local business owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.
NOW YOU CAN MASTER LOCAL ONLINE MARKETING AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.
From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build a complete local marketing campaign.
You’ll discover how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most visitors and phone calls for your buck
Secure Online Lead Generation that brings new customers
Harness mobile search advertising and Facebook ads for maximum results
Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From local online advertising to local listings, maps and reviews to social outreach, effective content development and PR, this guide goes beyond local SEO, delivering tools so entrepreneurs can build a comprehensive online advertising campaign.
Ultimate Guide to Pinterest for Business
With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:
the ins and outs of signing up and getting started
building boards that get noticed, drive traffic, and convert fans into customers
creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies
strategies for becoming a power Pinterest user and creating an enthusiastic following
best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content
Learn to expand your business and brand’s success — one pin at a time.